To find the profit percentage:
Step 1: Calculate the profit
Profit = Selling Price - Cost Price
Profit = 1440 - 1200
Profit = 240
Step 2: Calculate the profit percentage
Profit Percentage = (Profit / Cost Price) × 100
Profit Percentage = (240 / 1200) × 100
Profit Percentage = 0.2 × 100
Profit Percentage = 20%
So, the profit percentage is 20%.